UI

I have created or been involved in scores of websites in my 15 years as a web programmer, and one of the hardest tasks is convincing clients that they're missing the point. By the point I mean the point of having a web site at all. What usually happens is that I ask them one question, and after that, sometimes, they get it (and sometimes they don't).

That question is: What do you want your users to do when the get to your site?

You just noticed that your website only takes up 40% of your new super wide screen that you bought yourself for your birthday. And it looks a bit like it was designed in the mid-90's. Your clients complain that even after searching for the exact name of your company, it's address and your full name, you still only show up on the third page of Google. And you can't find the phone number of your friend's cousin's wife who can change that spelling mistake you can't believe you haven't seen until today.

It's time to upgrade your website.